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How long can the red burst of the net red? Is it the market or the brand?
Release time：2018-10-29 Publisher：
In order to catch up with the brand co-branding boom, and the national tide brand launched the joint-name clothing, which was launched at Tmall at 0:00 on October 20.
The products launched by the "Joint Actions" of the two sides include hats, T-shirts, sweaters, sweaters, bags, trousers, socks, etc., and Wangwang will be "armed" from the head to the feet. Some netizens joked that "you will wear them when you look again." Body."
However, not all netizens are buying accounts. Compared with the previous joint-venture models, the voice of this joint-name campaign has become more and more. Rustic, lack of design, no tyakasha brand temperament, Want Want spree gift, etc. have become the slot of the users.
The comments of netizens can be regarded as the words of the lungs. Most of the explosions on the market now are seriously "explosive" and perfunctory.
Tyakasha wanted to use Wangwang, an old brand with "national recognition", to create a network red burst in the tidal service world, but did not expect that the voice of criticism would be so much. Jokes, this is the simple combination of the product logo printed on the product, in addition to the material and the middle-aged and old-fashioned shirts. Even, it looks similar to the company's cultural shirt.
Topic traffic, "pseudo explosion"
Throughout the current domestic market, the red explosion market, few brands have settled down to do the classics in the traditional sense of the explosion of goods, and more generally is to create a social public opinion topic.
These so-called explosions are usually limited to limited sales, suffocating the appetite of consumers while creating an "illusion" of snapping up, and these are also the usual routines for operating "pseudo-explosives." Why are most of the explosive products only sold online, and offline stores are rarely involved? Because these products may not be able to stand the test of market and time.
Therefore, the brand owners can only devote themselves to the marketing of “Shantou” and make a lot of tricks on the landing method.
IP joint name - build momentum
IP co-branding has long been nothing new in the marketing world, but recently the cross-border joint fire has sprung up, in addition to Wangwang and tyakasha mentioned above, as well as Xicha and Baique Ling, White Rabbit and Meijiajing, Huili and Baccarat, RIO and Six God……
Unexpected brand cross-border alliances have made a lot of money for the sales of new products. After gradually taste the sweetness, the number of cross-border joint brands is increasing.
However, consumers have begun to make great changes in the consumer attitude from the initial cheering to the current wait-and-see comment. I don’t know if consumers who are familiar with the marketing routine will not pay attention to it.
Behavioral flow - sucking gold
During this time, Dyson’s curling irons were so hot that it’s clear that everyone knows that girls want to know because boys want to know. Compared with other brands, Dyson can be said to have a steady flow of physical fitness. Since Dyson has released a hair dryer that does not hurt the hair, the brand has taken root in the hearts of women.
"I am missing money? I am missing hair!" d on this consumer psychology, after the hair dryer, Dyson launched a hair curler, in addition to expensive and not hurting hair, more points are in automatic Curly hair is a new technology.
But the new technology does not seem to have made a big breakthrough. Time-consuming, inconvenient to use, and short set-up time are the first feedback from users who use Dyson curling sticks. After the high-profile new product development and large-scale topic drainage, more brands are consuming themselves.
"fun" concept - flirting
When it comes to net red products, the first thing that everyone thinks of is milk tea. I have to say that this summer is really a big burst of milk tea. The fancy "fighting pets" of various milk teas are endless, from the funeral series of funeral teas. "Interacting with the content of the answer tea.
The product that adds the "fun" factor has caused enough curiosity and tastes fresh.
The products launched by the "Joint Actions" of the two sides include hats, T-shirts, sweaters, sweaters, bags, trousers, socks, etc., and Wangwang will be "armed" from the head to the feet. Some netizens joked that "you will wear them when you look again." Body."
However, not all netizens are buying accounts. Compared with the previous joint-venture models, the voice of this joint-name campaign has become more and more. Rustic, lack of design, no tyakasha brand temperament, Want Want spree gift, etc. have become the slot of the users.
The comments of netizens can be regarded as the words of the lungs. Most of the explosions on the market now are seriously "explosive" and perfunctory.
Tyakasha wanted to use Wangwang, an old brand with "national recognition", to create a network red burst in the tidal service world, but did not expect that the voice of criticism would be so much. Jokes, this is the simple combination of the product logo printed on the product, in addition to the material and the middle-aged and old-fashioned shirts. Even, it looks similar to the company's cultural shirt.
Topic traffic, "pseudo explosion"
Throughout the current domestic market, the red explosion market, few brands have settled down to do the classics in the traditional sense of the explosion of goods, and more generally is to create a social public opinion topic.
These so-called explosions are usually limited to limited sales, suffocating the appetite of consumers while creating an "illusion" of snapping up, and these are also the usual routines for operating "pseudo-explosives." Why are most of the explosive products only sold online, and offline stores are rarely involved? Because these products may not be able to stand the test of market and time.
Therefore, the brand owners can only devote themselves to the marketing of “Shantou” and make a lot of tricks on the landing method.
IP joint name - build momentum
IP co-branding has long been nothing new in the marketing world, but recently the cross-border joint fire has sprung up, in addition to Wangwang and tyakasha mentioned above, as well as Xicha and Baique Ling, White Rabbit and Meijiajing, Huili and Baccarat, RIO and Six God……
Unexpected brand cross-border alliances have made a lot of money for the sales of new products. After gradually taste the sweetness, the number of cross-border joint brands is increasing.
However, consumers have begun to make great changes in the consumer attitude from the initial cheering to the current wait-and-see comment. I don’t know if consumers who are familiar with the marketing routine will not pay attention to it.
Behavioral flow - sucking gold
During this time, Dyson’s curling irons were so hot that it’s clear that everyone knows that girls want to know because boys want to know. Compared with other brands, Dyson can be said to have a steady flow of physical fitness. Since Dyson has released a hair dryer that does not hurt the hair, the brand has taken root in the hearts of women.
"I am missing money? I am missing hair!" d on this consumer psychology, after the hair dryer, Dyson launched a hair curler, in addition to expensive and not hurting hair, more points are in automatic Curly hair is a new technology.
But the new technology does not seem to have made a big breakthrough. Time-consuming, inconvenient to use, and short set-up time are the first feedback from users who use Dyson curling sticks. After the high-profile new product development and large-scale topic drainage, more brands are consuming themselves.
"fun" concept - flirting
When it comes to net red products, the first thing that everyone thinks of is milk tea. I have to say that this summer is really a big burst of milk tea. The fancy "fighting pets" of various milk teas are endless, from the funeral series of funeral teas. "Interacting with the content of the answer tea.
The product that adds the "fun" factor has caused enough curiosity and tastes fresh.